Extra Gum | Give Extra ™
Extra Gum was designed with sharing in mind. That got us thinking about the power of sharing and how we can use it to make a difference.
2021 Young Ones Brief Entry
⭐ 2021 Young Ones - Merit Award
AD’s: Kate Cassidy + Kiley Peruch
CW: Autumn Taylor (that’s me!)
Case Study:
Behind the design:
We noticed three little leaves on the Extra Gum logo that lead to our perfectly simple app design.
These location markers are incorporated throughout the app, as well. They act as visual markers for users’ personal impact and serve as a reminder that change can happen anytime, anywhere.
But how are we gonna pull it off?
First, we’ll get the people talking.
Then everyone will share the news.
And the sharing will turn into change.
